our body+care promise
Posted on 05/04/2024
body+care
20 years of heritage in award-winning bodycare that works
Ask for more than a flash in the pan. By more, we mean products that are award-winning and that have been being rated by a community of real women and medical experts for over a decade (as well as some new ones too!).
proven to work, it’s not just our name it’s our promise
Our bodycare approach is defined by efficacy and proven to work by a panel of over 1,000 customers (of whom 70% must agree ‘this works’ before launching) and clinically tested by dermatologists.
the skinification of bodycare – show your body the love you show your face
Our bodycare is as technical as our facial skincare. Active ingredients and award-winning formulations proven in clinical and consumer studies to have transformative effects on your body.
targeted formulas created for each area and skin concern
The skin on each area of our body looks, feels and behaves differently. You’ll find the skin on your chest is more delicate than on your arms, for example. It’s these differing needs that call for body care that treats each of these areas specifically, with targeted formulas created uniquely for each area and skin concern.
the more you take care of the body, the more you take care of the mind
formulations created for and evaluated by people of all ages, skin tones and lived experiences
Your bodycare should feel right for you. Which is why our bodycare has been tried, tested and formulated with a diverse community in mind, for all ages, life stage and skin tones. We hope the content you see is inclusive and represents you.
encouraging a compassionate relationship with our bodies
The journey towards body acceptance and body neutrality starts with a practise of self-compassion. To this end, we seek to provide different perspectives on what constitutes a ‘perfect’ body, to normalise difference, and celebrate every body perfectly.
beyond products; the power of selfcare to establish healthier habits and make them stick
We believe that bodycare should come with free wellbeing advice and science-backed protocols that go beyond product from scientists and trusted experts, making whole body wellness accessible to every body.