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We all operate on a 24-hour cycle known as the circadian rhythm, regulated by internal biological clocks. At the helm is the “master clock,” located in the brain, which governs various physiological and behavioural functions—such as temperature, hormone release, metabolism, sleeping and cognitive function—to be more efficient at certain times of the day.

To ensure our skincare and wellness solutions deliver exactly what your skin needs—at the right time—we collaborate with circadian rhythm experts. This includes Professor Gaby Badre, a Swedish specialist in sleep medicine and clinical neurophysiology with expertise in chronobiological disorders.

  • Chronotypes are variations in our sleep-wake patterns, influenced by biological clocks that regulate our daily rhythms. Unlike mechanical clocks, these internal clocks differ in pace, leading to unique preferences for activity times. Some of us naturally wake early and are most productive in the morning, while others struggle with early mornings but thrive later in the day.

  • Late at night and early in the morning, while we sleep, the epidermal (or skin) stem cell creates new cells, replacing the aged ones. This happens when the body is supposed to be at rest and not disturbed - hence the importance of keeping a sleep-wake schedule.

  • The skin barrier is the first line of defence for the body against microorganisms and environmental factors. Throughout the day, the skin cells operate different activities to protect and defend the body - hence why the skin is more sensitive at certain times.

  • Skin hydration is impacted by the skin barrier's function, a protective barrier against infection and dehydration. The water content of the skin has a daily rhythm, with minimum loss (through the pores of the skin) in the morning and an increased water loss during the night.

  • The skin has glands that produce sebum, which waterproofs and lubricates the skin and hair. Sebum excretion peaks around midday, with the lowest levels in the late evening and the morning.

  • Skin cells also have their own clocks, which can function autonomously. Many external environments may also reset these clocks (pollutants, temperature, humidity, ultraviolet radiation…).

  • Beautiful skin starts with a good night’s sleep. By the evening, your skin has built up a layer of grime and environmental pollutants throughout the day that needs to be removed to best prepare for its overnight cellular renewal process. During this natural detoxification and repair phase, the skin is most receptive to supportive treatments.

  • Face the day with replenished and resilient skin. When we wake up, our skin is dehydrated as its water content is at its lowest, leaving it looking dull, tired or irritated. To get ahead of the day's environmental aggressors and stress, and bring back an energised complexion, we can restore hydration levels and reinforce our skin barrier with adequate protection.

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