naturally effective, rooted in science, proven to work.

Beyond product, we believe that access to credible, balanced wellness advice should be free and available to everyone. That's why we work with experts in disciplines from biochemistry and neuroscience to psychotherapy, yoga and menopausal sport science to fill our wellness hub with snackable tips and protocols you can use or share for improved wellness. We cover topics like managing stress, sleep hygiene, achieving a better relationship with our bodies and movement.

Each Panel runs from seven to 28 days (the length determined by the type of product under review) to ensure new products deliver on their promises. Each tester receives their product sample, information and instruction on correct usage. Our UK-based panellists are then asked to report on the product’s performance through a series of simple questionnaires. Upon successful completion of a full set of panel questionnaires, our valued panelists receive an exclusive reward as a thank you for their participation.

Our clinical studies put our formulas under the microscope (or brain scanner) to evaluate their efficacy, assessing their impact on skin concerns such as wrinkle reduction, skin barrier function, and overall skin health. We also use fMRI brain imaging to investigate the impact of scents and aromas on the brain and autonomic nervous system. The results of this neuroscience research has led to a collection of Functional Fragrances that have been proven to affect mood, motivation, concentration and help improve sleep quality.

Our Functional Fragrances are able to activate different areas of the brain versus a placebo measured in a clinical setting using fMRI and ECG. Our Functional Fragrances can be seen as having additional physiological benefits, due to interaction with the limbic system, which in turn can stimulate the sympathetic and parasympathetic nervous systems.