it's time to reclaim the bedroom

Not long ago - before the birth of the smartphone - the bedroom was a place for physical connections, relaxation and sleep. But now, in our increasingly digital world, the bedroom sees more scrolling than sex.

As experts in the field of sleep and wellbeing, we have introduced the Love Sleep range, a series of bedroom solutions designed to enhance levels of relaxation and encourage intimacy. Intimacy and sexual wellbeing may not be the first thing you think of when it comes to self-care, but the health benefits speak for themselves. Sex and touch are triggers of oxytocin (your love hormone) which is known to help physical and psychological conditions and lower cortisol (your stress hormone). Plus, both women and men experience deeper sleep after sexual intimacy.

We recently undertook a national study with the UK population which showed that, whilst 82% of Britons consider intimacy an essential part of a successful relationship, more than half would like to enjoy more sex than they currently have. Over half of Britons admitted that a device - whether it be a smartphone or TV screen - is the last thing they see before they close their eyes at night.

Read our Love Sleep report 

It was insights such as these that inspired us to create the Love Sleep range, which includes our newest functional fragrance with Ylang Ylang and Patchouli. When independently trialled during a functional MRI (fMRI) brain-scan study, the Love Sleep fragrance was seen to positively affect specific regions of the brain intimately associated with reward and sensory signals modulation. What does this mean for Love Sleep? It means real results that help pave the way to intimacy and a better night’s sleep...

Did we mention we also cast real couples to feature in our campaign? Because, when it comes to sex and intimacy, no one wants to fake it. Watch our campaign video now:

welcome to the love series 

There is no prescription or ‘right’ amount of time for a couple to invest in intimacy. It’s about finding a happy medium that works for you both. The most common understanding is that couples are rarely perfectly matched in terms of sexual desire and wants: their needs are different, and so it’s about the negotiation between them. That said, we have a sneaking suspicion that, from time to time, the pressures and routines of our daily lives are causing serious interruptions to our bedroom lives - and that there are times when ‘I’m too tired’, or ‘one more episode on Netflix’ can become our default, with the potential to leave our partners feeling left out in the cold. We invited three well-known couples to take an hour out of their day and asked them a series of increasingly nosy questions in a bid to help them spot their own intimacy gaps. Hear from Candice & Bode, Riyadh & Josh and Matt & Anna...